中国传媒经济研究2021年文献分析:发展转向与未来趋势

The Turn of the Media Economy and Future Trends in the Context of “The Great Change”——An Analysis of Focuses and Frontiers of China’s Media Economics in 2021

任何学科或者是系统的发展,都必然要在动态的冲突中螺旋式前进,传媒经济学作为一个跨学科领域,其发展模式也是如此。从本质上看,这种动态发展的本质是一种颠覆式创新,即在非常态的逻辑下将新旧事物融合改造成符合社会发展的结构,在此过程中,传媒业态乃至整个社会面貌都将为之一新。本文基于2021年我国传媒经济研究领域发表的论文,从传媒经济的本体研究、传媒产业的全新机遇、媒介消费的行为特征、媒介深度融合的演进路径以及媒介规制的关键议题等五个方面,梳理过去一年里传媒经济领域的关注热点与演变动态。

The development of any discipline or system is bound to spiral forward in a dynamic conflict, and so is the development of media economics as an interdisciplinary field. The nature of this dynamic development is essentially a kind of subversive innovation. Namlely, the integration and transformation of the old and the new into a structure that is in line with the development of society under the logic of the extraordinary. In this process, the media industry and society as a whole will have a new appearance. Based on the papers published in China’s media economics research in 2021, this paper analyses the hot spots and evolution of the media economics in the past year from five aspects, including the ontology of media economics, the new opportunities of media industry, the behavioral characteristics of media consumption, the evolution path of deep media integration and the key issues of media regulation.