从众意识、技术感知与畜禽粪污资源化利用行为

Herd Consciousness,Technical Perception and The Resource Utilization Behavior of Farmer’s Livestock Manure

提高畜禽养殖粪污资源化利用率对推进农村生态文明建设具有十分重要意义。文章以安徽省两个县438位农户调查数据为例,运用二元Logistic模型和中介效应模型实证研究农户技术感知、从众意识与畜禽粪污资源化利用行为之间逻辑关系,结果表明:技术感知与从众意识对农户畜禽粪污资源化利用行为均有促进作用;同时,技术感知在从众意识对农户畜禽粪污资源化利用行为的正向关系中发挥部分中介作用。据此,可通过建立信息交流平台,树立典型并对农户群体进行宣传教育,利用从众心理和正向舆论攻势,提高农户的技术感知,使得农户养成自愿的、持续性的畜禽粪污资源化利用行为。

Improving the utilization rate of manure and sewage of livestock and poultry can promote the construction of ecologicalcivilization in Rural China and is therefore of great significance.Using survey data collected from 438 micro-farmers from twocounties in Anhui Province as examples,this paper empirically studied the logical relationship among farmers’herd consciousness,technical perception and manure resource utilization behaviour of livestock and poultry farms by using a binary logistic model anda mediating effect model.The results are as follows.Both technical perception and herd consciousness can promote farmers’ma-nure utilization behaviour.At the same time,technical perception plays a mediating role in the positive relationship between herdconsciousness and the use of livestock and poultry manure resources of farmers.Therefore,through the establishment of informationexchange platform,the establishment of models,publicity and education for farmers,and the use of herd psychology and positivepublic opinion offensive,we can improve farmers’technical perception,so that farmers can develop a voluntary and sustainable be-havior of resource utilization of livestock and poultry manure.