基于文化消费政策驱动的设计发展导向探讨

Discussion on the Orientation of Design Development Driven by Cultural Consumption Policy

设计作为重要的文化创新转化力量,在我国社会转型升级、构建创新型国家的发展目标下,通过自身专业特性展开以“物”为主的文化创意产品开发设计以及文化体验服务设计实践,能有效地促进文化消费以拉动内需,推动文化产业发展,进一步促进国家产业结构调整和国民经济新增长动能。

Design,as an important cultural innovation transformation force,faces the goal of social transformation and upgrading in our country and building an innovative country.Through its own professional characteristics,the development and design of cultural and creative products and the practice of cultural experience service design can effectively promote cultural consumption and stimulate domestic demand.Promote the development of the cultural industry,further promote the adjustment of the national industrial structure and the new growth momentum of the national economy.