情感体验视角下传统吉庆节日的交互式包装设计研究

Research on Interactive Packaging Design of Traditional Auspicious Festivals from the Perspective of Emotional Experience

体验经济背景下,人们更加关注体验的感受与心理上的满足。在包装设计中,交互式包装是增强互动体验、激发用户情感的有效表达方式。传统吉庆节日,传达了人们对美好生活的向往,而节日礼品及其包装在传播传统文化、营造节日氛围、表达情感等方面扮演了重要角色。相较于普通产品包装,人们更加注重节日包装的互动体验与情感共鸣,因此可以利用交互式包装的设计方法。文章以交互式包装设计为切入点,分析了现有的吉庆节日包装案例;研究了吉庆节日包装如何传承传统文化并创新表达形式、延伸包装的功能性、提升用户的体验感;总结了吉庆节日包装既能符合现代审美又能满足、引领消费者情感体验的设计方法。

Under the background of experience economy, people pay more attention to the feeling of experience and psychological satisfaction. In packaging design, interactive packaging is an effective form of expression to enhance interactive experience and stimulate users’ emotion. Traditional auspicious festivals convey people’s longing for a better life. Festival gifts and their packaging play an important role in spreading traditional culture, creating festival atmosphere and expressing emotion. Compared with ordinary product packaging, people pay more attention to the interactive experience and emotional resonance of festival packaging, so we can use the design method of interactive packaging. Based on interactive packaging design, this paper analyzes the existing packaging cases of Jiqing Festival;This paper studies how to inherit traditional culture, innovate expression forms, extend the functionality of packaging and enhance users’ sense of experience;This paper summarizes the design methods of Jiqing Festival packaging, which can not only meet the modern aesthetics, but also meet and lead the needs of consumers’ emotional experience.