红色题材动画的创作问题与策略研究

Research on the Creation Problems and Strategies of Revolutionary Theme Animation

红色动画是有着特殊发展脉络的动画类型,能够有效传递意识形态与正向价值观。近年来,文化自信作为国家战略被提出,各类爱国主义题材的影视作品备受好评,但红色动画却在市场上频受冷遇。文章从红色动画创作的功能与目的出发,分析红色动画中角色塑造平庸化、宏大叙事缺失、视听表达系统陈旧等问题,从图像与消费文化、视觉文化、叙事策略、话语方式等方面进行改进策略探究,以期真正发挥红色动画应有的价值引领作用。

Revolutionary theme animation is a type of animation with special development context, which can effectively convey ideology and positive values. In recent years, cultural confidence has been put forward as a national strategy, and all kinds of films and television works on the theme of patriotism have been highly praised, but revolutionary theme animation is often neglected in the market. In this paper, starting from the function and purpose of red animation creation, analysis of revolutionary theme animation role to shape the common expression system, loss of grand narrative, audio-visual old problems, from the image and consumer culture, visual culture, improvements on the narrative strategies, discourse strategy to explore, really play a role of the value of the animation should be red lead.