摘要
“诧寂”,作为日本民族固有的美学意识之一,其朴素清寂的思想最先起源于茶道,随后逐渐渗透到日本的文学作品、花艺、建筑、产品等相关领域。日本的包装设计在这一美学思想的浸润下,逐渐形成了简约唯美、自然朴素、极具内涵的设计风格,深受国际消费者的喜爱。文章从分析日本诧寂美学思想入手,梳理其成因及历史文脉,并结合相关设计案例阐释其在包装设计中是如何运用体现的,从而为我国当代包装设计提供一定的思路和启发。
Wabi-sabi,one of the inherent aesthetic consciousness of Japan,its simple and quiet concept originated from the tea ceremony,and gradually had an impact on Japanese literature,flower art,architecture,products and other fields.Under the influence of it,Japanese packaging has gradually formed a plain,delicate and natural design style with great connotation.Which is popular with consumers around the world.The article mainly analyzes the concepts of wabi-sabi,and try to find the historical and reality factors of it.Then take some design cases as examples to explain how the concept applied in packing design,so as to provide some ideas and inspiration for Chinese packaging design.
作者
廖伟
Liao Wei(Xiamen Academy of Arts and Design,Fuzhou University,Xiamen 361021,China)
