“中式”汉字设计方法实践教学路径研究——以品牌标志设计为例

Research on Practical Teaching Path of"Chinese-style"Chinese Character Design Method,A Case Study of Brand Logo Design

文章以品牌标志设计为例,从“中式”字体概述、“中式”汉字字体设计观、“中式”汉字字体设计方法、实践案例与应用、模拟项目学生作品展示与讲评五个方面展开论述与分析,以外形性变化、装饰笔画、篆书再设计为切入点,归纳和总结“中式”汉字字体的设计方法。希冀通过对设计方法及实践应用的探讨为字体设计课程探索与开拓新的教学理念,着力培养理论与实践相结合的实用型、应用型设计人才,努力实现由课堂向市场实践的迈进。

Taking the brand logo design as an example,this paper focuses on the discussion and analysis from five aspects,including the"Chinese-style"font overview,font design concept of"Chinese-style"Chinese character,font design methods of"Chinese-style"Chinese character,practice cases and applications,and display and comment on student works of simulation project.With shape change,decorative strokes,seal script redesign as the starting points,it summarizes the font design methods of"Chinese-style"Chinese character.The author hopes to constantly explore and develop new teaching ideas for font design course through the discussion of design methods,that is,practical application,to cultivate practical and applied design talents who are good at combining theory with practice,thus striving to advance from classroom to market practice.