职业教育融媒体教材开发探索——以《农产品网络营销》为例

当前教育模式不断改变,教材在一定程度上已经无法满足教育的需求,因此融媒体教材开发已经处于迫在眉睫的状态,在实际编撰过程中应当重视实际情况对其质量产生的影响,避免教材对于当前教育无法实现明显效果,文章介绍融媒体教材特点、职业教育融媒体教材编撰原则以及职业教育融媒体编撰过程,并提出农产品网络营销融媒体教材研究目标以及农产品网络营销融媒体教材编撰策略。

The current educational model is constantly changing,and teaching materials can no longer meet the needs of education to a certain extent,so the development of integrated media teaching materials is already in a state of imminency.In the actual process of compilation,attention should be paid to the impact of the actual situation on its quality so as to avoid the obvious effect of teaching materials on the current education.This paper introduces the characteristics of media teaching materials,the principles of media teaching materials in vocational education and the process of media compilation in vocational education,and puts forward the research goal of agricultural products livestreaming fusion media teaching materials and the compilation strategy of agricultural products network marketing media teaching materials.