新媒体时代冀中南地区传统文化艺术的传承与发展

The Inheritance and Development of Traditional Culture and Arts in Middle and South of Hebei Area in the New Media Era

文章从冀中南地区传统文化艺术的独特形式和艺术价值出发,结合现阶段区域传统文化艺术所面临的发展困境,从数字化信息整理、品牌营销推广、建立良性传承模式等方面提出解决方案,探索新媒体时代视域下区域传统文化艺术的有效传承与发展方法。

This article starts with traditional culture and art’s unique form and artistic value in middle and south of Hebei area. Combined with the development difficulties faced by the regional traditional culture and art at this stage, this paper proposes solutions from the aspects of digital information sorting, brand marketing promotion,and the establishment of a benign inheritance model. Then, it explores the effective inheritance and development methods of the regional traditional culture and art in the new media era.