短视频平台主体社会责任探析——以抖音为例

Analysis of the Social Responsibility of Short Video Platforms——Taking Tik Tok as an Example

当前网络传播形态具有丰富的形式与内涵。短视频平台以其视听性、互动性更强的特点受到大众喜爱。短视频虽属于自媒体形式,但在承担社会责任方面不能独善其身,应在传播内容、形式、过程中注重社会责任的履行。传播真实信息,弘扬正能量,引导正确价值观。本文以抖音APP为切入点,分析短视频行业发展现状、抖音短视频平台现存问题,为短视频网络媒体如何更好地履行社会责任提供优化建议。

The current network communication has rich forms and connotations. Short video platform is loved by the public because of its audio-visual and interactive characteristics. Although short video belongs to the form of self-media, it cannot be alone in undertaking social responsibility. They should pay attention to the performance of social responsibility in the communication content, form and process. Spread real information, promote positive energy and guide correct values. This article uses the Tik Tok APP as the starting point to analyze the development status of the short video industry and the existing problems of theTik Tok short video platform, and provide optimization suggestions for short video network media on how to better fulfill their social responsibilities.