新媒体背景下茶文化旅游营销创新思维探索

Exploration of Innovative Thinking of Tea Culture Tourism Marketing under the Background of New Media

我国作为茶文化的发源地,各地区有着丰富茶文化旅游资源,形成较为完善的旅游产业。从当前发展现状来看,传统旅游模式在新媒体环境下的优势渐弱,数字媒体为用户提供娱乐服务的形态,改变着人们的消费观念和消费行为。为更好地促进新媒体下茶文化旅游产品的推广。本文具体分析新媒体对茶文化旅游营销的影响,并提出具体的应对措施,为茶文化旅游营销创新提供参考,以期推动茶文化旅游产业转型发展。

As the birthplace of tea culture in our country, various regions have rich tea culture tourism resources, forming a relatively complete tourism industry. Judging from the current development situation, the advantages of the traditional tourism model in the new media environment no longer exist. The form of digital media providing users with entertainment services has changed people’s consumption concepts and consumption behavior. In order to better promote the promotion of tea culture tourism products under the new media, this paper specifically analyzes the impact of new media on tea culture tourism marketing, and proposes specific countermeasures to provide references for tea culture tourism marketing innovation, with a view to promoting the tea culture tourism industry transformation and development.