铜陵市电商新动能发展研究

On the New Driving Force of Tongling E-Commerce

对铜陵电商新动能发展进行系统分析,可助力铜陵实现高质量转型发展。分析表明:在政策驱动下,铜陵电商已初具规模,电商多业态融合发展态势良好,电商产业配套日趋完善。同时,铜陵电商也面临区域经济下滑压力大,电商人才储备不足和专业技能欠佳,电商头部企业示范效应发挥不到位,电商重点行业应用还有很多短板,市场-政府双轮驱动机制尚未建立等发展瓶颈。文章从创新人才机制,聚焦主业提升电商企业竞争力,提高产业链占位,优化产业生态圈,补齐电商产业发展短板,建立市场-政府双轮驱动机制等方面提出铜陵电商发展建议,以期借助电商新动能,实现铜陵高质量转型发展。

A systematic analysis of the new driving force of Tongling e-commerce can help Tongling achieve high-quality transformation and development.The analysis shows that driven by the policy,Tongling e-commerce has begun to take shape,the development trend of multi business integration of e-commerce is good,and the supporting industries of e-commerce are becoming more and more perfect.At the same time,Tongling e-commerce is also facing great pressure of regional economic downturn,insufficient e-commerce talent reserve and poor professional skills,the demonstration effect of e-commerce leading enterprises is not in place,there are still many shortcomings in the application of key e-commerce industries,and the market government two wheel drive mechanism has not been established.In view of the above problems,we should innovate the talent mechanism,focus on the main business,improve the competitiveness of e-commerce enterprises and improve the position of the industrial chain;optimize the industrial ecosystem,make up for the shortcomings of e-commerce industry development,and establish a market government two wheel drive mechanism.