媒介融合背景下电视舞蹈节目的创新表达与传播研究——以河南卫视“中国节日”系列舞蹈为例

On Innovative Expression and Dissemination of TV Dance Programs Under the Background of Media Convergence:Taking Henan TV's "Chinese Festival" Series of Dances as an Example

河南卫视近年推出的“中国节日”系列节目为电视舞蹈节目的创新与传播提供了新参考。“中国节日”系列舞蹈节目成功的关键之处在于节目主题清晰,依托舞蹈展现传统文化;节目内容充实,多角度展示中华美学;节目理念革新,多维度讲述中国故事。“中国节日”系列舞蹈节目打破了传统节目的固有形态与编排法则,打造“中国节日”文化IP,同时有力地促使年轻观众的审美价值回归,引领新时代精神。

Since this year,the"Chinese Festival"series of Henan TV has injected new vitality into TV dance programs.The success of the"Chinese Festival"series of programs lies in the clarity of the theme and the use of dance t which can present traditional culture;the rich content and the all-round display of Chinese aesthetics;the innovative concept and the multi-dimensional telling of Chinese stories.The"Chinese Festival"series of dance programs break through the traditional program forms and create a"Chinese Festival"cultural IP.At the same time,it promotes the return of aesthetic value and leads the spirit of the new era.It also provides a useful reference for the innovation of my country's TV dance programs in the era of media integration.