新媒体语境下文化创意产业与城市品牌形象塑造研究——以铜陵铜文化为例

On Cultural and Creative Industries and City Brand Image Building in the Context of New Media :A Case Study of Tongling Copper Culture

西方城市几十年来探索了文化主导型城市再生的发展模式,证明了文化创意产业的积极作用。文章展示了如何在新媒体语境下利用文化创意产业来振兴资源枯竭的工业城市,重塑城市品牌形象。以铜陵市为例,通过新媒体下的文创产业、文创产品、利用优秀文化遗产——铜文化等领域,探讨文化创意产业与城市品牌重塑间的关系。从文献分析、困境研究、应对策略等方面分析,希望以铜陵为例,在资源枯竭的城市中提供一个文化产业主导的振兴,实现城市品牌重塑和产业升级的优秀案例。

Western cities have explored the development model of culture-led urban regeneration for decades,proving the positive role of cultural and creative industries.The thesis makes discussion on how to use cultural and creative industries in the context of new media to revitalize resource-depleted industrial cities and reshape the city's brand image.Taking Tongling City as an example,through the fields of cultural and creative industries,cultural and creative products,and the use of excellent cultural heritage-copper culture under the new media context,the relationship between the cultural and creative industries and the rebranding of the city is discussed and analysised from the aspects of literature analysis,document analysis,dilemma research,and coping strategies.The author takesTongling for instance to provide the case of cultural industry-led revitalization in a city with depleted resources,so as to achieve urban brand rebranding and industrial upgrading.