摘要
粤港澳大湾区在国家发展大局中具有重要战略地位,在电子商务发展强劲的势头下,旅游网站如雨后春笋般涌现,但建设质量参差不齐。本文选取旅游目的资讯网站和旅游电子政务网站为调研对象,梳理大湾区11个城市24个旅游网站页面、网络问卷调查旅游消费者对现有网站的建设意见与需求,文末总结出存在问题和原因,并提出对策:大湾区应当政企联动打造丰富多元的大湾区旅游网站、树立网站品牌、联合推出线下旅游产品,以更好地促进粤港澳大湾区旅游经济发展。
Guangdong-Hong Kong-Macao Greater Bay Area has an important strategic position in the overall situation of national development.With the development of e-commerce,tourism websites have sprung up,but the websites’ quality is uneven.This paper selects tourism destination information websites and tourism egovernment websites as research objects,combs 24 tourism website pages in 11 cities in Greater Bay Area,and investigates the opinions and demands of tourism consumers on the existing websites.Finally,it summarizes the existing problems,and puts forward some countermeasures:Greater Bay Area should build diversified tourism websites,establish website brands,and jointly launch offline tourism products to better promote the development of tourism economy in Guangdong-Hong Kong-Macao Greater Bay Area.
作者
王小娟
魏雅芬
江海燕
吴韶源
WANG Xiao-juan;WEI Ya-fen;JIANG Hai-yan;WU Shao-yuan(School of Foreign Languages and Foreign Trade,Guangdong Teachers College of Foreign Language and Arts,510640,Guangzhou,Guangdong,China)
出处
《特区经济》
2022年第4期48-51,共4页
Special Zone Economy
基金
广东大学生科技创新培育专项资金资助项目“大湾区背景下旅游门户网站建设调查报告——以粤港澳大湾区‘9+2’地区旅游网站为例”的研究成果(编号:pdjh2020b0900)。
关键词
粤港澳大湾区
旅游网站
建设对策
Guangdong-Hong Kong-Marco Greater Bay Area
Tourism Websites
Consumers’Demand
