农牧企业践行社会责任模式与优化路径探索——基于多案例研究

Exploration on the Mode and Optimization Path for Practicing Social Responsibility by Agricultural and Animal Husbandry Enterprises——Based on Multiple Case Studies

中国“大国小农”的基本农情决定了农牧龙头企业作为经济社会中重要的经济活动主体,不仅要以追求经济利益为目的,更兼顾着践行社会责任、推动经济社会利益相统一的重要任务。论文首先对国内外社会责任研究现状进行总结,之后选取三大农业龙头上市企业大北农、新希望、正大为研究对象,分别对大北农集团的“生产+交易+金融”扶贫模式、正大集团“四位一体”模式、新希望集团“CSR”理念引领模式进行分析,以期为我国农业企业践行社会责任、实现经济与社会价值的共创提供一定的模式选择与道路借鉴。

The basic agricultural situation of "big country and small agriculture" in China determines that leading enterprises in agriculture and animal husbandry, as important economic activity subjects in the economic society, should not only pursue economic interests, but also take into account the important task of practicing social responsibilities and promoting the unification of economic and social interests. This paper firstly summarizes the research status of social responsibility at home and abroad, and then selects three leading agricultural listed enterprises——Dabeinong, New Hope and Charoen Pokphand as the research objects, and analyzes the poverty alleviation mode of "production + transaction + finance" of Dabeinong Group, the "four-in-one" mode of Charoen Pokphand Group, and the "CSR" concept leading mode of New Hope Group respectively, so as to provide certain mode selection and road reference for China’s agricultural enterprises to practice social responsibility and realize economic and social value co-creation.