探析浙江跨境电子商务的发展模式与策略

Analysis of the Development Mode and Strategy of Cross-Border E-Commerce in Zhejiang

近年来,跨境电子商务发展势头迅猛,已经成为传统外贸转型升级的新通道和新路径,成为经济增长的新业态和新模式。在跨境电子商务蓬勃发展的同时,也面临着国际和国内环境变化、商品竞争加剧、物流体系不畅、经营风险上升、运营能力欠缺等诸多挑战。基于此,推动制度创新、加强产业规划、构建监管体系、优化物流体系、加大投入力度对跨境电商产业发展至关重要。对此,论文主要阐述了浙江跨境电子商务的发展模式,同时对相应的发展策略进行了探讨,以供参考。

In recent years, cross-border e-commerce has developed rapidly. It has become a new channel and a new path for the transformation and upgrading of traditional foreign trade, and a new business form and a new mode of economic growth. While cross-border e-commerce is booming, it also faces many challenges, such as international and domestic environmental changes, intensified commodity competition, poor logistics system, rising operational risks and lack of operational capacity. Based on this, promoting institutional innovation, strengthening industrial planning, constructing regulatory system, optimizing logistics system and increasing investment are of vital importance to the development of cross-border e-commerce industry. In this regard, the paper mainly expounds the development mode of Zhejiang cross-border e-commerce, and discusses the corresponding development strategies, for reference.