摘要
Online shopping festival promotes African products to Chinese consumers On Mother’s Day on May 8, Rwandan Ambassador to China James Kimonyo was joined by Xinxuan, a Chinese influencer team, to promote IGIHANGO, a Rwandan women’s coffee brand, on the short video platform Kuaishou as part of an online shopping festival. Hundreds of thousands of people watched the livestreaming session, the packages of coffee that were in stock were sold in a matter of minutes.