生鲜电商新零售模式应用及其提升路径探讨

Analysis of the Application of New Retail Mode of Fresh Food E-commerce and Its Promotion Paths

随着我国经济与信息技术的快速发展,人们的生活消费水平和模式都发生了较大变化,传统电商已无法适应新时期的发展需要,新零售模式作为一种线上线下高度融合的新型模式在生鲜行业内大受推广。基于此,本文分析了当前生鲜电商新零售模式应用的问题,并提出新零售模式下生鲜电商的提升路径,以期提高新零售模式在生鲜电商中的应用和发展速度。

With the rapid development of China’s economy and information technology,people’s living consumption levels and models have changed greatly,so the traditional e-commerce has been unable to adapt to the development needs of the new era,and the new retail model as a highly integrated online and offline new model is extensively promoted by the fresh food industry.Based on this,this article first analyzes the application of the new retail mode of fresh food e-commerce,and puts forward the promotion paths of fresh food e-commerce under the new retail mode,to improve the application and development speed of new retail in the fresh food e-commerce.