三亚市藤海渔村明星冲浪对大学生旅游意愿的影响研究——以海南热带海洋学院为例

Research on the Influence of Celebrity Surfing on College Students’ Travel Intention of Tenghai Fishing Village in Sanya City——Taking Hainan Tropical Ocean University as an Example

藤海渔村位于海南省三亚市海棠区藤海社区,随着冲浪项目的增多和互联网的迅猛发展,成为三亚市著名的网红打卡点。本文运用文献研究法、实地考察法及问卷调查法,就大学生在藤海渔村进行冲浪活动的旅游意愿是否受明星影响展开调查研究,并依据调查结果对藤海渔村的后续宣传提出意见及对策。

Tenghai Fishing Village is located in Tenghai community, Haitang District, Sanya City in Hainan Province. With the increase in surfing projects and the rapid development of the Internet, Tenghai Fishing Village has become a famous Instagram-worthy location in Sanya City. In this article, the literature research method, field investigation method and questionnaire survey method are used to investigate and analyze whether the travel intention of college students to conduct surfing activities in Tenghai Fishing Village is influenced by celebrities, and suggestions and countermeasures are put forward for the follow-up publicity of Tenghai Fishing Village according to the survey results.