“互联网+”背景下网红经济商业模式的发展趋势分析

Analysis of the Development Trends of Business Models of Internet Celebrity Economy under the Background of the “Internet+”

网红经济商业模式是依托互联网时代下发展的全新经济体系,随着互联网技术的不断发展,各行业中都出现了大量具有个性化的网络红人,而网络红人对于行业的发展具有一定的促进作用,因此在互联网背景下,企业与电商价值的融合发展,需要通过不断调整企业市场营销策略。本文通过分析网红经济商业模式,研究当前市场营销模式中存在的问题,从网红经济基础做分析,探究企业的有效市场营销策略。

The Internet celebrity economic business model is a new economic system based on the Internet era. With the continuous development of Internet technology, a large number of personalized Internet celebrities have appeared in all industries. Internet celebrities also play a positive role in promoting the development of industries. Therefore, in the context of the Internet, the integrated development of enterprises and e-commerce requires constant adjustment of enterprise marketing strategies. This article analyzes the economic business model of the Internet celebrity economy,explores the problems existing in the current marketing model, analyzes the economic basis of the Internet celebrity economy, and delves into the effective marketing strategies of enterprises.