关系嵌入:互联网时代传媒发展的理论逻辑与战略选择

Embedding of Relationship:Theoretical Logic and Strategic Choice of Media Development in the Internet Era

关系具有跨越时空的价值联结性,是经济增长和社会运行的动力。关系驱动是互联网时代经济发展和企业增长的基点。在互联网催生“一切产业皆媒体”的大趋势下,传媒业处于一个以关系连接为基础的社会嵌入式经济中,“关系为王”成为传媒经营管理的范式革命。关系嵌入是聚拢与扩展传媒社会资源、增强传媒社会影响力的必由之路,也成为互联网时代传媒转型与发展的战略着力点。

Relationship is of value connection across time and space and is the driving force of economic growth and social operation.Relationship-driving is the basis of economic development and enterprise growth in the Internet era.Under the general trend of“all industries are media”promoted by the Internet,the media industry is in a social embedded economy based on relationship connection,and“A relationship is the king.”has become a paradigm revolution of media management and operation.Relationship is the only way to gather and expand social resources of media and to enhance social influence of media and is the strategic focus of transformation and development of media in the Internet era.