陶瓷文化创意产品定价探析

Analysis on the Pricing of Ceramic Cultural and Creative Products

价格问题是文创产品市场发展的重要影响因素之一。本文从陶瓷文化创意产品的界定和特征分析切入,梳理了市场中陶瓷文化创意产品的几种常规定价方法及其不足,进而基于企业和消费价值认知的因素,构建了陶瓷文化创意产品定价模型,并予以实践运用,以期为陶瓷文化产品的发展提供参考。

The price issue is one of the important factors affecting the development of the cultural and creative product market. Starting from the definition and characteristic analysis of ceramic cultural and creative products, this paper sorts out several conventional pricing methods and their shortcomings of ceramic cultural and creative products in the market, and then builds a pricing model for ceramic cultural and creative products based on the factors of corporate and consumer value cognition, and put it into practice, in order to provide reference for the development of ceramic cultural products.