当前中国青年消费心理研究

Psychological Research on Current Chinese Youth Consumption

有人存在的地方就有消费,随着中国改革开放和社会的迅速发展,中国在经济和社会各方面都取得了优异的成果,这一系列的变化对中国青年产生了深远的影响。而这些改变也体现在他们的消费行为中。新时期青年的消费观念和消费行为呈现了很多新特点,也出现了很多新问题。青年群体大部分为大学生,有着旺盛的精力和充足的时间,并且有着他们自己独特的消费理念和消费方式。因此,研究当代青年的消费现状,着重分析大学生的消费原因,是扩大消费必须解决的重要问题。通过消费教育和正确的引导,为当代青年树立健康、合理、积极的消费观念,进行合理消费。

Where there are people, there is consumption. With China’s reform and opening up and the rapid development of society,China has achieved excellent results in all aspects of economy and society. This series of changes has had a profound impact on Chinese youth. And these changes are also reflected in their consumption behavior. In the new era, the consumption concept and consumption behavior of young people have presented many new characteristics, and many new problems have also appeared. Most of the youth groups are college students, who have strong energy and sufficient time, and have their own unique consumption concepts and consumption methods. Therefore, it is an important problem that must be solved to expand consumption to study the current consumption status of contemporary youth and focus on analyzing the reasons for the consumption of college students. Through consumption education and correct guidance, we will establish healthy, reasonable and positive consumption concepts for contemporary young people, and carry out rational consumption.