教赛融合推进高职院校优质课堂建设行动研究——以《网络营销与推广》课程为例

Action Research on the Integration of Teaching And Competition to Promote the Construction of High-quality Classrooms in Higher Vocational Colleges——Take the Course “Internet Marketing and Promotion” as an Example

近年来,高职院校技能竞赛在推进现代职业教育发展、专业建设、教学改革方面起到了重要的引领作用,特别是技能竞赛的普及引发了对传统教学模式和课程体系改革的需求。论文对扬州工业职业技术学院电子商务专业《网络营销与推广》课程进行了研究,分析了该课程在优质课堂建设中存在的问题,总结了教赛融合的优质课堂建设教学改革经验,为进一步提升《网络营销与推广》的教学效果提供借鉴。

In recent years, skill competitions in higher vocational colleges have played an important leading role in promoting the development of modern vocational education, professional construction and teaching reform, especially the popularization of skill competitions has triggered the demand for the reform of traditional teaching models and curriculum systems. This paper studies the “Internet Marketing and Promotion” course of the e-commerce major of Yangzhou Industrial Vocational and Technical College, analyzes the problems existing in the construction of high-quality classrooms, and summarizes the teaching reform experience in the construction of high-quality classrooms integrating teaching and competition. The teaching effect of “Internet Marketing and Promotion” can be used for reference.