江苏传统技艺类非物质文化遗产的数字化传播研究

Research on the Digital Communication of Jiangsu Traditional Handicraft Intangible Cultural Heritage

许多传统技艺类非物质文化遗产(以下简称非遗技艺)拥有资源禀赋优势及较强的实用性,容易与时下百姓生活相结合,为大众所接受。数字化传播有助于受众对非遗技艺获得更好的理解、有助于非遗技艺产品的推广及销售。目前江苏非遗技艺数字化传播存在数字技术应用不广、传播互动性差、传播内容创新不足等问题。可以通过数字内容及传播服务于本地民众,官网官微搭建购物平台,引导民营资本、高校等院校、职业学校挖掘数字内容产品等方式实现非遗技艺传播的数字化转型升级。

Many traditional handicraft intangible cultural heritages have the advantages of resource endowment and strong practicability. They are easy to combine with people’s life and are accepted by the public. Digital communication helps the people get a better understanding of traditional handicraft intangible cultural heritage and promote and sell traditional handicraft intangible cultural heritage products. At present, there are some problems in the digital communication of Jiangsu traditional handicraft intangible cultural heritage, such as limited application of digital technology, poor communication interaction and insufficient innovation of communication. The digital transformation and upgrading of traditional handicraft intangible cultural heritage communication can be realized by serving the local people through digital content and communication, building a shopping platform on the official website or micro blog or WeChat, and guiding private capital, universities and vocational schools to mine digital content products.