2020年中国主题公园竞争力水平、特征及趋势

Competitiveness Level, Characteristics and Trends of China’s Theme Parks in 2020

本文从区位竞争力、规模竞争力、项目吸引力和发展能力四个方面构建了主题公园综合竞争力评价指标体系,对50家主题公园2020年竞争力水平进行了测度。结果显示,上海迪士尼乐园、珠海长隆海洋王国和世界之窗依次名列前三甲;东部地区主题公园竞争力及扩张能力均明显强于中西部地区;主题公园线上体验和消费平台日趋常态、二次消费和混合消费得以增强;集群效应愈发明显;规模化与品牌化并驾齐驱;数字化创新成为新动力。但是,抗风险能力亟待纳入管理视角,将是主题公园未来发展提质增效的重要方向。

This paper constructs a comprehensive competitiveness evaluation index system of theme parks from four aspects: location competitiveness, scale competitiveness, project attractiveness and development ability, and measures the competitiveness level of 50 theme parks in 2020. The results showed that Shanghai Disneyland, Zhuhai Chimelong Ocean Kingdom and Window of the World ranked in the top three in turn;the competitiveness and expansion capabilities of theme parks in the eastern region were significantly stronger than those in the central and western regions;the theme park online experience and consumption platforms became increasingly normal, Secondary consumption and mixed consumption have been strengthened;the cluster effect has become more and more obvious;scale and branding go hand in hand;digital innovation has become a new driving force. However, the ability to resist risks needs to be incorporated into the management perspective, which will be an important direction for the future development of theme parks to improve quality and efficiency.