摘要
通过对平台企业、平台战略具体实施运作的几种模式以及与平台战略实现方式紧密相关的行业属性、行业结构的文献回顾和梳理,以89家平台类企业为样本,运用相关分析、多元线性回归方法进行实证研究,重点研究平台企业的行业结构特征如何影响平台战略选择,即与行业属性关联密切的行业结构对企业平台战略选择的影响。在此基础上,指出行业结构特性对平台企业制定平台战略具有重要作用,企业在发展的不同阶段要选择正确的平台战略,要关注平台生态系统的整体价值,重视外部环境不确定性对战略选择的影响。
Through the literature review and sorting of platform enterprises, several modes of specific implementation and operation of platform strategy, and industry attributes and industry structure closely related to the implementation of platform strategy,taking 89 platform enterprises as samples, this paper uses correlation analysis and multiple linear regression methods to conduct empirical research and focuses on how the industry structure characteristics of platform companies affect choices of platform strategy, that is, the impact of industry structures closely related to industry attributes on choices of enterprise platform strategy. On this basis, it points out the importance of industry structure characteristics to platform enterprises in formulating platform strategy, that is, enterprises should choose the correct platform strategy at different development stages and pay attention to the overall value of platform ecosystem and the impact of external environmental uncertainty on strategic choice.
作者
李辉
吴晓云
袁磊
Li Hui;Wu Xiaoyun;Yuan Lei
出处
《企业经济》
北大核心
2022年第6期80-88,共9页
Enterprise Economy
基金
国家自然科学基金项目“跨境电商入侵下品牌供应链在位企业应对策略研究”(项目编号:72172148)
教育部人文社会科学青年基金项目“基于语言Q阶模糊集的多准则决策方法及应用研究”(项目编号:19YJC630023)。
关键词
行业结构
平台成长战略
平台扩张战略
环境不确定性
industry structure
platform growth strategy
platform expansion strategy
environmental uncertainty
