偶然接触新闻的再流行:理论延展及其知识限度讨论

The Re-popularity of Incidental News Exposure:Theoretical Extension and Knowledge Effect

继电视时期之后,在娱乐与新闻的边界日渐模糊的社交媒体时代,偶然接触再次成为一种典型的新闻消费实践模式。不仅平台提供了更多偶然接触新闻的机会,用户也越来越习惯于在进行娱乐、社交或其他活动时偶然得到新闻,以更轻松、低成本的方式了解时事和公共事务知识。然而,偶然接触的知识效应实际如何,却成为一个高度不确定的问题。从广泛的争议中可以发现,一方面,偶然接触现象在高度个性化、多元力量共同参与策划的信息环境中呈现了一些关键变化,其概念也随之出现模糊性问题和滥用现象,忽视这些问题成为研究结果不稳定的原因之一;另一方面,偶然接触对知识的影响取决于复杂的条件,需要重新审视新的媒体技术和文化背景下偶然接触的知识效应与限度来源,促进偶然接触问题在多元角度上的理论化。

Following the television era,in the era of social media where the boundary between entertainment and news is increasingly blurred,incidental news exposure has become a typical news consumption practice mode again.Not only does the platform provide more chances for incidental exposure,users are also getting used to obtain news during entertainment,social or other activities,and to learn about political knowledge in a more relaxed and low-cost way.However,the knowledge effect of incidental exposure has become a highly uncertain question.From a wide range of controversy,it can be found that,on the one hand,incidental exposure has presented some key changes in the highly personalized media environment,which has led to ambiguities and abuse controversies in its concept.Ignoring these problems is one of the possible reasons for the unstable research results.On the other hand,the impact of incidental exposure on political knowledge depends on complex conditions.It is necessary to re-examine its influence paths and limiting factors in the context of social media technology and culture,and promote the theorization of incidental news exposure from multiple perspectives.