摘要
改革开放以来,滨海旅游业兴起并不断发展,已经成为重要海洋产业之一。文章选取2001—2020年滨海旅游业产业增加值和海洋生产总值,构建了直接贡献率、间接贡献率和边际贡献率模型,测算了滨海旅游业对海洋经济发展的贡献度。结果表明,滨海旅游业的直接贡献率呈上升趋势,间接贡献率多保持在2%~4%,选定研究期内,滨海旅游业对海洋生产总值的边际贡献率为40.44%。研究发现,滨海旅游业发展水平整体实力较好,且滨海旅游业对海洋经济发展贡献大,但其在面对诸如新冠肺炎疫情等突发危机时,较难采取准确的措施应对,有时耗费巨大的时间才能恢复到正常水平。基于上述情况,文章提出加大对后疫情时代政策的扶持力度;推动滨海旅游业供给侧改革,打造特色滨海旅游产品;加大对滨海旅游业的宣传和营销;培养并引进高素质的旅游人才等建议。
Since the reform and opening up,coastal tourism has been rising and developing,and it has become one of the important marine industries.This paper selected the added value and gross marine product of coastal tourism industry from 2001 to 2020,constructed direct contribution rate,indirect contribution rate and marginal contribution rate model,and calculated the contribution degree of coastal tourism to marine economic development.The results showed that the direct contribution rate of coastal tourism was on the rise,and the indirect contribution rate was mostly about 2%~4%.In the selected study period,the marginal contribution rate of coastal tourism to GROSS marine product was 40.44%.The study found that the overall development level of coastal tourism was good,and the coastal tourism made a great contribution to the development of marine economy,but it was difficult to take accurate measures in the face of sudden crises such as COVID-19,and sometimes it took a lot of time to recover to the normal level.Based on the above situation,suggestions were proposed to increase policy support for the post-epidemic era,promote the supply-side reform of coastal tourism and build coastal tourism products with characteristics in the post-epidemic era,increase the publicity and marketing of coastal tourism,and train and introduce high-quality tourism talents,etc..
作者
王颖
许闻璐
WANG Ying;XU Wenlu(College of Economics and Management,Shanghai Ocean University,Shanghai 201306,China)
出处
《海洋开发与管理》
2022年第5期47-52,共6页
Ocean Development and Management
关键词
滨海旅游业
海洋经济
贡献度
海洋生产总值
Coastal tourism
Marine economy
Contribution degree
Gross marine product