成品油直分销经营策略研究

Research on Management Strategy of Direct Distribution of Oil Product

在简要叙述了目前国内外成品油市场状况的背景下,指出了成品油直分销决策的意义和国际油价、市场供需、相关政策以及市场竞争态势等影响成品油市场变化的主要因素,对影响成品油直分销效益的主要要素进行了分析,创建了成品油购销决策模型,提出了成品油直分销经营决策的原则、理念和思路,为科学预判成品油市场变化,精准实施相应营销策略,提升企业经营成效提供了依据。

Under the background of briefly describing the current situation of domestic and foreign oil product market,the significance of oil product direct distribution decision-making and the main factors affecting the changes of oil product market is pointed out,such as international oil price,market supply and demand,relevant policies and market competition situation,the main factors affecting the benefits of oil product direct distribution are analyzed,and an oil product purchase and sales decision-making model is established.The principles,ideas and thoughts of the operation decision-making of the direct distribution of oil product are put forward,which can provide a basis for scientifically predicting the changes of the oil product market,accurately implementing the corresponding marketing strategies and improving the operation effectiveness of the enterprise.