新媒体背景下思想政治教育亲和力问题探析

On the affinity of the ideological and political education under the background of new media

互联网时代,新媒体以其时效性和便捷性迅速渗透到社会各领域。高校中的思想政治教育亲和力是一种对学生的亲近、感召和吸引,具体表现为以教育者、教学内容、教学形式以及课堂教材等对学生的引导和教育。在新媒体视野下,迫切需要了解高校思想政治教育的机遇、挑战以及对策,在现实的融合与阻拒中,探索提升思想政治教育亲和力的路径对策,从而实现立德树人、以文化人的时代使命。

In the internet era,new media has quickly penetrated all areas of society with its timeliness and convenience.The affinity of ideological and political education in colleges and universities is a kind of closeness,inspiration and attraction to students,which is specifically manifested as educators,teaching content,teaching forms,and classrooms that provide the guidance and education of students by textbooks.From the perspective of the new media,it is urgent to understand the current situation,opportunities,challenges,and countermeasures of ideological and political education in colleges and universities.In the integration and resistance of reality,this paper explores ways to improve the affinity of ideological and political education,in order to achieve an ethical and cultural education mission.