新媒体时代西藏区域品牌形象传播策略

Research on the Communication Strategy of Tibetan RegionalBrand Image in the New Media Era

区域品牌的塑造传播,不同于传统的产品品牌概念,更多的是一种公共形象的建构。西藏区域品牌不仅代表了西藏的整体形象,同时也是国家形象的重要组成部分。以新媒体时代为背景,分析西藏区域品牌的发展现状,探讨品牌传播要素,针对西藏区域品牌形象传播及西藏地区社会经济发展提出提升策略。

The shaping and dissemination of regional brands is different from traditional product brand concepts and is more of a public image construction.The Tibetan regional brand not only represents the overall image of Tibet,but also an important part of the national image.Based on the background of the new media era,this article analyzes the status quo of regional brand development in Tibet,and analyzes the elements of brand communication,so as to propose an improvement strategy for the spread of the regional brand image in Tibet and the social and economic development of Tibet.