健身、社交、情感:运动健身App网络社群的互动仪式链

Fitness, Sociability and Emotion: Interactive Ritual Chain of Fitness App Network Community

继健身和社交外,互动成为运动健身App网络社群又一显著功能,提升了社群成员的情感能量。本文对中国用户规模最大的运动健身App Keep社群展开网络民族志研究,探究社群成员的互动行为和情感构建过程。研究认为:健身成为互动的关注焦点,凸显运动健身App的实用功能;情感贯穿互动、共享全过程,提升运动健身App的情感体验;健身互动产出促成集体兴奋,共建运动健身App的社交高潮;社群成员通过共同关注焦点、情感共享、集体兴奋的互动仪式,最终形成了独具特色的运动健身App网络社群的互动仪式链。结合运动健身App网络社群互动仪式链属性和网络平台特征,有关部门应理性引导运动健身App网络社群互动行为的健康发展。

In addition to fitness and sociability, interaction has become another significant function of fitness App network community, which improves the emotional energy of community members.Based on the network ethnography study of Chinese largest fitness App Keep community, the paper studies interaction behaviors and emotional construction process of community members.The research shows that fitness has become the focus of interaction and highlights the practical function of fitness App;emotion runs through the whole process of interaction and sharing to improve its emotional experience;the output of fitness interaction promotes collective excitement and builds a social climax of fitness App;through the interactive ritual of common focus, emotional sharing and collective excitement, community members finally form a unique interactive ritual chain of fitness App network community.Combined with the attributes of the interactive ritual chain of fitness App network community and the characteristics of network platform, relevant departments should rationally guide the healthy development of fitness App network community interaction behavior.