传播学视域下学术期刊封面文化符号图像选择及改进策略

Viewing the Selection of Cultural Symbol Image on Academic Journal Cover from the Perspective of Communication and Its Improvement Strategies

文化符号图像是构成期刊封面的重要元素之一,具有可视性、可读性、共享性、独特性和多样性。学术期刊主办方在文化符号图像的选用上,常存在图像原型的选用与期刊定位不匹配,对图像内涵认知不够深入而导致误读,选用的文化符号图像缺乏延续性和稳定性等问题。期刊主办方若能重视图像信息传播的准确性,关注图像文化内涵的普适性,长期沿用选定的文化符号图像,则可改进文化符号图像的传播效度,也利于期刊品牌形象的构建。

Cultural symbol image is one of the important elements of periodical cover,and it has the characteristics of visibility,readability,sharing,uniqueness and diversity.In the selection of cultural symbol images,the organizers of academic journals often have the following problems:the mismatch between the selection of image prototype and the initial positioning of journals,misreading due to insufficient understanding of image connotation,and the lack of continuity and stability in the selection of cultural symbol images.Journal organizers can improve the dissemination validity of cultural symbol images and construct the periodical brand image if they can pay attention to the accuracy of image information dissemination,the universality of cultural connotations of images,and use the selected cultural symbol images for a long time.