我国区域软实力的综合评价

Comprehensive Evaluation of China’s Regional Soft Power

近些年来中国政府有意识提高国家软实力来改善国家形象,各区域可以通过提高区域软实力来提高对人才投资的吸引力。从区域文化、公共服务、人力素质、区域形象和宜居环境5个维度28个指标构建区域软实力评价指标体系,对全国31个地区2019年的相关指标数据进行实证分析,对相关指标进行因子分析后由文化教育管理、环境治理能力、支出与分配、绿化程度这4个综合因子代替并通过聚类分析将31个省区市划分为4大类,得出广东环境治理能力突出,北京、江苏、浙江、上海区域软实力保持高质量发展,河北、山东、河南、四川在区域软实力4方面表现中等,余下省份在区域软实力方面有待提高的结论。

In recent years, the Chinese government has consciously improved the national soft power to improve the national image. Each region can improve its attraction to talent investment by improving its regional soft power. The regional soft power evaluation index system was constructed from 28 indicators in 5 dimensions, including regional culture, public service, human quality, regional image and livable environment, and the relevant index data of 31 regions in 2019 were analyzed empirically. After factor analysis on relevant indicators, 4 comprehensive factors in terms of cultural education management, environmental governance ability, expenditure and distribution and greening degree are replaced, the 31 provinces are divided into 4 categories by means of clustering analysis, it is concluded that Guangdong environmental governance ability is outstanding, Beijing, Jiangsu, Zhejiang and Shanghai regional soft power keep high quality development, Hebei, Shandong, Henan and Sichuan perform moderately in the four aspects of regional soft power, while the remaining provinces need to be improved in the aspects of regional soft power.