新形势下中国出口企业的风险防范策略

Risk Prevention Strategies of Chinese Export Enterprises under the New Situation

新形势下中国出口企业遭遇前所未有的挑战,面临的风险进一步加大。通过从企业的内、外部环境视角,分析新形势下中国出口企业的风险类型及其诱发因素。其中,外部风险主要是政治法律风险、经济风险、技术风险、社会风险、贸易伙伴风险、供应商风险和物流企业风险;内部风险主要是战略风险、品牌意识风险和成本增加风险。在此基础上,从企业和政府两个层面,提出相应的风险防范策略,为出口企业有效防范风险提供决策参考。

Under the new situation, China’s export enterprises encounter unprecedented challenges and face further increased risk. From the perspective of enterprise’s internal and external environment, the study analyzes the risk types and inducing factors of Chinese export enterprises under the new situation. Among them, external risk mainly include political and legal risk, economic risk, technological risk,social risk, trading partner risk, supplier risk and logistics enterprise risk. Internal risk mainly include strategic risk, brand awareness risk and cost increase risk. On this basis, from the two levels of enterprises and governments, the study puts forward the corresponding risk prevention strategies, so as to provide decision-making reference for export enterprises to prevent risks effectively.