网络育人体系下短视频在高校思政教育中的应用困境与路径优化

Application Dilemma and Path Optimization of Short Video in Ideological and Political Education in Colleges and Universities under Network Education System

随着互联网技术的普及和发展,短视频在短短几年呈现内爆发式增长态势,成为现代全媒体传播体系中不可或缺的重要角色。短视频具有传播速度快、时长短、内容丰富等特点,是深受新时代大学生群体喜爱的传播交流方式。高校开展思想政治教育工作要因势而新,依托短视频,使用符合新时代大学生话语体系的新媒体技术手段,坚持以内容为导向,转变观念,抓住短视频传播的窗口期,突破高校运用短视频开展思想政治教育存在的困境,充分发挥短视频在高校思想政治教育中的作用。

With the popularization of the Internet and the development of technology,short video has seen explosive growth in a few years and has become an indispensable role in the modern all-media communication system.Short video has the characteristics of fast transmission,short duration and rich content,and is favored by college students in the new era.In order to carry out ideological and political education in colleges and universities,it is necessary to adopt new means of new media technology based on short videos and conforming to the discourse system of college students in the new era.Adhere to the content orientation,change ideas,seize the window period of short video communication,break through the difficulties existing in the use of short video in ideological and political education,and give full play to the value of short video in ideological and political education in colleges and universities.