公共体育投入视阈下群众体育需求的内化研究

Research on the Internalization of Sport-for-all Demand from the Perspective of Public Sports Investment

《“健康中国2030”规划纲要》明确提出“健康服务供给总体不足与需求不断增长之间的矛盾依然突出”,如何紧随群众体育需求做出战略部署是创建“健康中国”的重点任务之一。通过对奥运会大型赛事直接投资与总收入之间的线性关系分析,剖析当前我国公共体育服务投入的宏观背景,以常熟市群众体育需求现状为个案切入,了解群众体育参与动机、锻炼情况及需求内容,以此探究目前我国公共体育投入隐存的问题,并提出促进群众体育需求内化的发展对策。

The “Outline of Healthy China 2030” clearly puts forward that “the contradiction between the overall insufficient supply of health services and the growing demand is still prominent”.How to make strategic deployment in accordance with the sport-for-all demand is one of the key tasks of creating a “healthy China”.Through the analysis of the linear relationship between the direct investment in large-scale sports events and the total income, this paper analyzes the macro background of China’s current public sports service investment, takes the current situation of sport-for-all demand in Changshu city as a case, understands the motivation, exercise situation and demand of sport-for-all participation, explores the hidden problems of current public sports investment in China, and puts forward the development countermeasures to promote the internalization of sport-for-all demand.