体验视角下苗寨文化旅游产品原真性与地方性感知的关系研究

Relationship between Authenticity, Placeness Perception of Miao Village Cultural Tourism Products from the Perspective of Experience

目的 为解决民族文化挖掘和传承基础上开发的文化旅游产品原真性与地方性可持续发展问题,在体验视角下对其关系进行研究。方法 以西江千户苗寨文化旅游产品“高山流水”为研究案例,运用SEM结构方程模型探索在心流体验的调节下,参与“高山流水”体验的旅游者原真性感知、地方性感知的影响关系,并将满意度作为地方性感知后的效度反应。结果 参与“高山流水”体验的旅游者原真性感知对地方性感知具有一定的正向作用。心流体验对参与“高山流水”的旅游者原真性感知和地方性感知的调节作用更明显;一方面,原真性感知对心流体验有着显著的正向影响;另一方面,心流体验也能正向影响地方性感知。参与“高山流水”的旅游者的地方性感知对其满意度能产生直接的正向影响。结论 上述结果有助于调节苗寨文化旅游产品的原真性与地方性之间的关系,为民族旅游地文化和旅游产品可持续发展提供思路。

This paper aims to solve the problems of authenticity and placeness sustainable development of cultural tourism products developed on the basis of ethnic cultural excavation and inheritance. Taking Xijiang’s Qianhu Miao Village cultural tourism product "Alpine Flow" as a research case, the SEM structural equation model is used to explore the relationship between the authentic perception and placeness perception of tourists participating in the "Alpine Flow" experience under the adjustment of the flow experience. Furthermore, satisfaction as a validity response after experiencing the placeness perception. The results are as follows: First, the authentic perception of tourists who participate in the "Alpine Flow" experience has a certain positive effect on placeness perception. Second, the flow experience has a more obvious moderating effect on the authenticity and placeness perception of tourists in the "Alpine Flow". On the one hand, the authenticity perception has a significantly positive impact on the flow experience;on the other hand, flow experience can also positively exert an influence over placeness perception. Third, the placeness perception of tourists in the "Alpine Flow" can have a direct positive impact on their satisfaction. The above results help to adjust the relationship between the authenticity and placeness of Miao Village cultural tourism products, to provide ideas for the sustainable development of ethnic tourism destination culture and tourism products.