从数据属性和设计逻辑再审视数据可视化

Discussion on Data Visualization from Data Attribute and Design Logic

目的 提倡关注数据的客观属性和数据情感,以数据思维和设计逻辑为基础重新建立数据可视化设计模型,在此基础上,对设计环节中的内容进行问题的提出与延展,企图寻找有价值、值得被关注的问题,避免设计模型成为一成不变的方程式,同时将设计思维与数据科学更好地结合起来,为未来数据可视化的设计实践提供新的视角。方法 再审视包含对“数据”的再审视以及对“设计逻辑”的再审视,在“数据”与“数据思维”内涵的辨析与自定义的推动下,以数据可视化案例的演绎为依据,从数据可视化设计逻辑的角度,观察可视化设计的关键环节。结论 数据呈现方式具备多样化的形式,且设计形式与数据属性密切相关。建立以“认识、创建、评估”3个阶段为基础的数据可视化设计模型,避免忽视评估阶段,同时在实际设计中,设计师需要同步参与这3个阶段。

This paper advocates paying attention to the objective attributes and emotions of data, re-establishing the data visualization design model on the basis of data thinking and design logic, moreover, putting forward and extending the problems in the design process, trying to find valuable and worthy problems, so as to avoid the design model becoming an invariable equation, At the same time, the combination of the design thinking and data science better provides a new perspective for the design practice of data visualization in the future. Discussion includes "data" and "design logic".Driven by the differentiation and customization of the connotation of "data" and "data thinking", and based on the deduction of data visualization cases, this paper observes the key links of visualization design from the perspective of data visualization design logic. Data presentation has various forms, and the design form is closely related to data attributes. In order to avoid neglecting the evaluation stage, a data visualization design model based on the three stages of "cognition,creation and evaluation" is established. In the actual design, designers need to participate in the three stages simultaneously.