民间美术元素在现代包装设计中的应用

The Application of Folk Art Elements in Modern Packaging Design

目的 探索现代包装设计对民间美术元素的借鉴。方法 从民间美术的发展史开始,结合其代表性形式,深入探讨民间美术与艺术设计的关系,发现两者不仅存在相似性和融合性,还有着相互促进的紧密联系。民间美术艺术是现代艺术设计的基础和源泉,为包装设计带来了更多的创作可能性,从民间美术中的代表性元素、色彩、符号等角度展开论述,挖掘两者融合、共促的方向路径。结论 在现代包装设计中,运用民间美术元素,不仅能够丰富包装设计的表现形式,还能够反映地域独特的文化艺术,使产品更富有文化气息与艺术气息。

This paper aims to explore the reference of modern packaging design to folk art elements. In this paper,starting from the history of folk art, together with its typical form, folk art and art design was discussed. It is found that the relationship between these two fields not only exists similarities and integration, but also promotes each other closely,folk art is the foundation and source of modern art design, bringing more creative possibilities for packaging design, and then spread out the discussion to representative elements of folk art colors, symbols, paper-cuttings, etc. to explore the integration and promote the direction of the path of these two aspects. In modern packaging design, the application of folk art elements can not only enrich the form of packaging design, but also reflect the unique culture and art of the region,which makes the product full of cultural and artistic flavor.