嘉兴市服装制造业数字化转型策略研究

Research on Digital Transformation Strategy of Garment Manufacturing Industry in Jiaxing

伴随着云计算、大数据、物联网等技术的成熟与普及,积极促进新一代信息技术与制造业深度融合,是提升制造业竞争力的重要途径。2020年突如其来的新冠疫情加速了服装制造的数字化。嘉兴服装制造业企业也意识到加速数字化转型的重要性,同时,也在积极寻求自己的数字化转型之道,但仍然有大多数中小服装制造企业,因技术储备不足、人才缺乏、资金短缺等原因没能成功实现数字化转型。本文阐述了数字化转型的基本内涵,分析了嘉兴市服装制造业数字化转型的现状及其存在的问题,指出了嘉兴市服装制造业数字化转型的4个路径,文后针对嘉兴市服装制造业向数字化转型提出了5个建议。

With the maturity and popularization of cloud computing, big data, Internet of things and other technologies, actively promoting the deep integration of new generation information technology and manufacturing industry is an important way to improve the competitiveness of manufacturing industry. The sudden epidemic in 2020 has accelerated the digitization of garment manufacturing. Jiaxing garment manufacturing enterprises are also aware of the importance of accelerating digital transformation, and are actively seeking their own way of digital transformation. However, most small and medium-sized garment manufacturing enterprises have failed to successfully realize digital transformation due to insufficient technical reserves,lack of talents, shortage of funds and other reasons. This paper firstly expounds the basic connotation of digital transformation, analyzes the current situation and existing problems of digital transformation of garment manufacturing industry in Jiaxing, points out four paths of digital transformation of garment manufacturing industry in Jiaxing, and finally puts forward five suggestions for the successful transformation of garment manufacturing industry in Jiaxing.