打造温州新消费高地的政策建议

The Policy Suggestion of Creating a New Consumption Highland of Wenzhou

在新冠肺炎疫情防控常态化、“双循环”新发展格局加快形成的态势下,数字化零售、在线服务、直播电商新消费快速发展。因此,打造新消费高地是各个城市发展的重点方向。近几年以来,温州市政府大力推动新消费经济的发展,新消费新业态的规模不断扩大。本研究实地调研温州新消费企业的典型代表,提炼温州市市场消费升级的趋势,分析当前温州新消费市场存在的主要问题,在此基础上,提出打造温州新消费高地的政策建议。

Due to the normalization of prevention and control of THE COVID-19 epidemic and the new development pattern of “double cycle”, the new consumption in digital retail, online services, and livestreaming ecommerce is growing rapidly. As a result, creating a new consumption highland is the general trend. The study group conducted a field survey on the typical representatives of new consumer enterprises in Wenzhou, refined the consumption upgrading trend of Wenzhou market, analyzed the main problems existing in the current new consumer market in Wenzhou. On this basis, the group provided policy suggestions for Wenzhou to building a new consumption highland.