政策叙事、公众态度与支持行为倾向--基于上海城市数字化转型的调查实验

Policy Narratives,Public Attitude,and Supportive Behavior Intention:A Survey Experiment of the City Digital Transformation in Shanghai

在政策过程中,政府可以通过政策叙事与公众进行沟通,以传递政策理念并施加影响。作为一项与信息技术密切相关的政策,城市数字化转型应当考虑微观个体的认知与行为。论文的研究问题在于政策叙事能否影响公众对城市数字化转型的态度与支持行为倾向,且该效应是否具有差异性。为此,论文采用调查实验的方法,以上海市居民作为研究对象,实证分析了政策叙事、公众态度与支持行为倾向之间的关系及机制。结果表明:在城市数字化转型中,包含不同参与主体与收益感知描述的政策叙事通过影响公众态度作用于其支持行为倾向;参与主体和收益感知两种政策叙事均对公众态度具有显著影响,其中收益感知的政策叙事显著影响公众支持行为倾向,结合专家参与和个人收益两种叙事内容的政策叙述的作用最为明显;而公众态度的中介作用则是有条件发生的。研究与叙事政策框架及城市数字化转型的文献进行对话,尝试突破政策叙事研究仅在理论层面阐述的局限并延伸到具体政策,通过行为科学的实验方法丰富了城市数字化转型的相关研究;同时,也探讨了政策叙事作用差异的潜在原因,并为提高公众对城市数字化转型的支持提供可能的政策叙事方向。

In the policy process,the government can communicate with the public through policy narratives to convey opinions and exert influence.As a policy related to information technology,the City Digital Transformation should consider the cognition and behavior of individuals.Can policy narratives affect the public's attitude towards and support for the City Digital Transformation?Are the effects different?A survey experiment was conducted among Shanghai residents to empirically analyze the relationship and mechanism among policy narratives,public attitudes,and supportive behavior intentions.The results show the policy narratives containing different participants and benefit perception descriptions of City Digital Transformation affect the public's supportive behavior by influencing their attitudes.The policy narrative of“expert participation×individual benefit”had the most obvious effect on public attitudes.The policy narrative of“expert participation×individual benefit”had the most obvious effect on public attitudes.The mediating effect of public attitude was conditional.Through dialogue with literature on Narrative Policy Framework and the City Digital Transformation,we broke through the limitations of policy narrative research which centers on the oretical elaboration and extended our understanding to specific policies,enriching relevant research on the City Digital Transformation through experimental methods of behavioral science.This paper also discusses the potential reasons for the difference in policy narrative functions and provides possible narrative directions for improving public support.