大数据时代下高校思想政治教育创新路径研究

The Innovation Path of Ideological and Political Education in Colleges and Universities in the Era of Big Data

全球化、信息化的发展给正处于社会转型期的高校思想政治教育带来了全方位的挑战,大数据已经渗透到学生日常消费、生活、学习、就业当中。因此,对大数据时代下大学生思想政治教育工作开展分析和路径创新有着重要的意义。文章从大数据时代下大学生思想政治教育的重要意义、问题和困难以及大数据时代思想政治工作的创新三个方面进行分析,以进一步提升网络思政实效,实现网上网下融合发展,更好地服务学生成长成才。

The development of globalization and informatization has brought all-round challenges to the ideological and political education in colleges and universities in the period of social transformation.Big data has penetrated into students’daily consumption,life,study and employment.Therefore,it is of great significance to carry out analysis and path innovation of college students’ideological and political education in the era of big data.This paper analyzes the significance,problems,innovation and difficulties of college students’ideological and political education in the era of big data.It aims to further improve the effectiveness of network ideological and political work,realize the integrated development of online and offline,and better serve the growth and success of students.