公私形象的塑造--论晋冀鲁豫《人民日报》中的生产动员

The Shaping of Public and Private Images--On the Mobilization of Production in the People’s Daily in Shanxi-Hebei-Shandong-Henan Region

晋冀鲁豫《人民日报》中关于生产的新闻占据了相当大的版面,这与当时党的政策方针相吻合。生产类新闻内容多样、特点鲜明。生产类新闻中有关妇女、机关人员等群体,新闻文本对于不同群体的形象进行了不一样的塑造。劳动妇女的生产形象以及机关人员生产自给节约的形象,是公私两个层面的典型。这种公私形象塑造的背后,显示了中共地方机关报宣传动员的任务指向,体现了党报的宣传动机。这种动机主要有两种,一是“发展经济、保证供给”财政经济方针的客观需要,二是响应党中央号召的主观动机。

The news about production in the People’s Daily in Shanxi-Hebei-Shandong-Henan Region occupies a considerable page,which is consistent with the Party’s policy at that time.The content of production news is diverse and distinctive.In the news about women,officials and other groups in production news,the news texts have shaped the images of different groups differently.The production image of working women and the image of self-sufficiency and economical production of government personnel are typical of both public and private levels.Behind the shaping of public and private images,it shows the mission of the local newspapers of the Communist Party of China for propaganda and mobilization at the time,and also reflects the propaganda motives of the Party newspapers.There are two main motives of this kind.One is the objective need of the fiscal and economic policy of“developing the economy and ensuring supply”,and the other is the subjective motive of responding to the call of the Party Central Committee.