东方设计学视阈下的UMAWANG品牌风格研究

Research on Umawang Brand Style from the Perspectinve of Oriental Design

文章以国人设计师品牌UMAWANG的设计风格为研究对象,以东方设计学的研究方法切入,考察设计过程中的人本主义与情感营造,重点分析东方传统美学在现代服饰中经由何种设计语言进行表达,梳理在色彩、材质、廓形多方面的元素应用,为新时代中国时装风格创新设计提供一些参考。

Based on the Chinese designer brands UMAWANG design style as the research object,to the east design science research methods,humanism and the emotion in the process of design construction,focus on analysis of traditional Oriental aesthetics in modern clothing design language through which to express,comb in colour,material qualitative,profile the various elements of the application,It provides some references for the innovative design of Chinese fashion style in the new era.