《山海经》异兽文创产品系列化包装设计

Series Packaging Design of Exotic Cultural Creation Products in The Book of Mountains and Seas

随着经济的发展生活节奏的加快,社会逐渐产生了一些不良现象。通过对年轻群体的问卷调研总结如下:喜欢抬杠的“杠精”、喜欢拖延的“懒癌”、狂妄自大的“直男癌”、爱博眼球的“戏精”以及以自我为中心的“巨婴症”。本课题借由古书籍《山海经》这个媒介,运用不同的异兽来表现这些社会现象,在宣扬中国传统文化的同时帮助人们更好认清自己的特殊情绪;巧妙设计表情包和文创产品来释放压力,反省自己、理解他人,减少负能现象出现,达到社会和谐共处的目的。

With the development of economy and the quickening pace of people's life,some undesirable social phenomena have been gradually produced.Through the questionnaire survey of young groups,the conclusions are as follows:people who like to be aggressive,lazy and arrogant,straight men who like to procrastinate,drama and egocentric"giant baby syndrome".Through the media of the ancient book"Classic of Mountains and Seas",this topic uses different exotic animals to express these social phenomena,and helps people better understand their special emotions while promoting Chinese traditional culture.Cleverly designed emoticons and cultural and creative products to release pressure,reflect on themselves and understand others,reduce negative energy phenomenon,and achieve the purpose of harmonious social coexistence.