大数据时代高校辅导员与学生沟通的影响因素分析

Analysis on Influencing Factors of Communication Between College Counselors and Students in the Era of Big Data

如今大数据逐渐普及,给高校辅导员和学生之间的沟通带来了新的机遇和挑战。高校辅导员在利用大数据优势与学生沟通的同时,也面临着来自各方面差异的影响。因此,运用层次分析法,将影响辅导员和学生沟通的因素分为沟通观念、沟通语言、沟通内容、沟通形式、沟通预期这5个一级指标和12个二级指标,通过SPSSAU软件计算各因素权重占比,最终得出沟通语言的差异对辅导员和学生沟通的影响最大,其中语言的趣味性显得尤为重要。

Now big data is becoming more and more popular,which brings new opportunities and challenges to the communication between college counselors and students.College counselors,while using the advantages of big data to communicate with students,are also facing the impact of differences from all aspects.Using the analytic hierarchy process,this paper divides the factors that affect the communication between counselors and students into five first-class indicators:communication concept,communication language,communication content,communication form and communication expectation,and twelve second-class indicators.By calculating the weight proportion of each factor through SPSSAU software,it is finally concluded that the difference of communication language has the greatest impact on the communication between counselors and students,in which the interest of language is particularly important.